Moelven Wood and Billerud collaborate to develop a new sustainable packaging

Moelven Wood and Billerud are joining forces to examine the possibility of developing a new packaging solution for Moelven’s interior panels. The goal is to create a paper-based solution to replace the current plastic shrink wrap. The collaboration stems from an innovation competition organized by Paper Province.

In September, 19 companies submitted 22 solution proposals to Moelven Wood’s packaging challenge – to find a more sustainable packaging for their wooden interior panels.

Out of these, Ahlstrom, Billerud, Boxon, Lignin Industries, and T-Emballage were selected to work on the challenge during MoelvenHackathon. The innovation competition was arranged by the forestry bioeconomy cluster Paper Province and held in Karlstad, Sweden, on December 11 and 12.

Billerud was the winner

During the competition, the companies fine-tuned their solutions with support from mentors in business and product development, communication, value proposition, and materials. At the final, the companies pitched their proposals to Moelven’s jury who announced Billerud, and their fiber-based packaging solution, as the winner.

“Billerud’s team presented a sharp and concrete solution that conveys sustainability, reflects the content, and visually stands out in stores. We are confident that we together can develop a packaging with good technical properties, that can add value to our products and have an achievable implementation in the factory,” says Tjalling Chaudron, Product Development Manager at Moelven Wood.

From plastic to paper

Replacing the current shrink wrap packaging with one made from renewable materials is a step towards reducing Moelven Wood’s carbon footprint.

“The packaging solution that we presented offers a modern and attractive packaging for a modern and attractive panel,” says Björn Larsson, Business Developer at Billerud.

In January, the companies will start the development of the packaging, aiming to offer Moelven’s future customers products with a fossil-free packaging.

Innovation concept

Moelven is the second company in Sweden to use the Bioboosters innovation hackathon. The method is currently being developed in an international Interreg initiative involving nine participants in seven countries.

“The hackathon process is s a new approach to finding innovative solutions. By openly announcing a company’s challenge, and letting businesses present their ideas, new collaborations can begin, and new products and solutions can be given life,” says Malin Hildén, Communications Officer at Paper Province.

“It’s a very good concept. We sought innovation, and thanks to the hackathon, we have seen the extent of the market and the opportunities out there. We have gained a lot of knowledge about packaging that we didn’t have before, and we are very grateful to all the suppliers that participated,” says Tjalling Chaudron.