The process in the above illustration has two parallell processes. One ”ordinary” product development process and one value creation process with focus on the customer and the market. The two processes are intertwined and the people working in the respective processes are part of the same team. Advisors range from seasoned entrepreneurs to innovation- and business advisors from Paper Province, Inova, Grants and Innovation office and more.
To safeguard a constant flow of sustainable ideas, the business clusters go hunting for ideas and creative entrepreneurs in their company networks, but also through close cooperation with the regional company incubator and ALMI.
The entrepreneur describes the idea in a template designed to make the application for development means as easy as possible. If needed a cluster representative will help. It is important to formulate a clear need or a problem as well as describing the customer and the market.
During this phase the idea will be verified in terms of uniqueness, market potential, technology and more. A thorough news review checking external factors such as competing products, patents and brands may be needed.
Every idea is assessed in accordance with a number of pre-defined criteria.
During this phase deep knowledge about the market and the prospective customer is collected through interviews and observations. The cluster will connect the entrepreneur with expertise at the university or at other institutes or companies in the network, both regionally, nationally and internationally. A detailed specification of the product/service is formulated, taking into account everything from laws and functionality to price and distribution.
The concept is becoming ever more developed and prototypes are constructed for testing.
A first series is produced to verify producibility. If successful, ongoing production is commenced. At this point Paper Province normally no longer has any part in the development process.
6-12 months after market introduction the cluster follows up on all its projects to measure the result of its different ventures. Usually in the form of an interview with the entrepreneur.
Developing the best possible concept for realising the idea. Ideally this means involving stakeholders like customers and end users as well as elite users to achieve innovation excellence.
A concept should be chosen based upon how well it matches the pre-defined criteria. If no concept is good enough you restart the process.
The prototypes are tested against customer and end user, as well as technical functionality, utilising the testing- and demonstration environments within the cluster. Products are tested and modified repetedly until the right level of functionality is achieved.
Launching the product on the market.
Establishing relations with clients and retailers.